![levis-jacket-wired-UK.jpg](https://images.squarespace-cdn.com/content/v1/56cdfaff40261d4c2c508d6f/1501164437881-L26ZO658C36YDPC25GZU/levis-jacket-wired-UK.jpg)
Project Jacquard™
![Project Jacquard ™ makes it possible to weave touch and gesture interactivity into any textile using standard, industrial looms.](https://images.squarespace-cdn.com/content/v1/56cdfaff40261d4c2c508d6f/1501106285937-06Y6AR7L0MDL17T1T7XG/ProjectJacquard_RGB_144ppi_15.jpg)
Project Jacquard™ makes it possible to weave touch and gesture interactivity into any textile using standard, industrial looms.
![Everyday objects such as clothes and furniture can be transformed into interactive surfaces.](https://images.squarespace-cdn.com/content/v1/56cdfaff40261d4c2c508d6f/1501162396254-W5RDW8VWZSNP8BVDH97Z/PROJECT_JACQUARD_industrial_weaving.jpg)
Everyday objects such as clothes and furniture can be transformed into interactive surfaces.
![We partnered with Google ATAP , who developed the interactive fabric, to name, shape, and position Jacquard™.](https://images.squarespace-cdn.com/content/v1/56cdfaff40261d4c2c508d6f/1501105963053-GRFHF5LEN4H968V1Z0HD/fabric_animation.gif)
We partnered with Google ATAP, who developed the interactive fabric, to name, shape, and position Jacquard™.
![Levi’s® is the first partner we joined forces with to create and bring interactive Jacquard™ garments to consumers.](https://images.squarespace-cdn.com/content/v1/56cdfaff40261d4c2c508d6f/1501106642484-LBQR65DCVSNMVFUMG068/download+%281%29.jpeg)
Levi’s® is the first partner we joined forces with to create and bring interactive Jacquard™ garments to consumers.
![levis-jacket-wired-UK2.jpg](https://images.squarespace-cdn.com/content/v1/56cdfaff40261d4c2c508d6f/1501161956963-DTS5JL2KYVLLZWIYEGXD/levis-jacket-wired-UK2.jpg)
![Visit atap.google.com/jacquard or watch our launch film below to learn more about Jacquard™.](https://images.squarespace-cdn.com/content/v1/56cdfaff40261d4c2c508d6f/1501162198211-JF79A5PJLCM0W0EK077M/making-levis-garment_blue.jpg)
Visit atap.google.com/jacquard or watch our launch film below to learn more about Jacquard™.
![](https://images.squarespace-cdn.com/content/v1/56cdfaff40261d4c2c508d6f/1502034914652-JPEUWA03QR8D5COT85NT/video_thumb.jpg)
Cannes Grand Prix – Product Design, Impact Innovation (2016)
D&AD Wood Pencil – Product Design, Innovative Product Design (2016)
D&AD Graphite Pencil – Digital Design, Tech Innovation (2016)
Creative agency:
Google Creative Lab London
Creative leads:
David Bruno
João Wilbert
Tech:
Zebedee Pedersen
Design lead:
Hana Tanimura
Design support:
Jack Beveridge
Adeline O'Moreau
Producer:
Alex de Castro
Photography:
Robert Couto
Film director:
Cale Glendening
Film production:
Across The Pond