In 2015, up to 7000 refugees were landing on Greek Islands every day. Unfortunately what little information that was available to them was usually outdated, inaccurate, or in a language they didn't understand.
That’s why the Int'l Rescue Committee, Mercy Corps, and Google created Refugee Info Hub: a mobile site for NGOs to provide refugees with reliable, up-to-date information in their native language.
We designed the site to use as little data and battery power as possible. (For example, the white on black design uses up to 40% less battery). And using Google Docs as the backend CMS allows NGOs on the ground to easily keep it up to date.
In just 36 hours, the site was up and providing accurate information to refugees.
We first launched in Lesvos and, four months later, it was available in 18 additional locations and being updated by more than 30 NGOs.
So far, the site has helped over 170,000 refugees seeking trusted information to continue their journey safely.
Watch the short film below to find out more.
Creative agency:
Google Creative Lab London
Creative:
Xavier Barrade
Hana Tanimura
Design lead:
Hana Tanimura