![spellup_hero.jpg](https://images.squarespace-cdn.com/content/v1/56cdfaff40261d4c2c508d6f/1501170038293-VJB10GMHSA0797GI4US5/spellup_hero.jpg)
Spell Up
![Spell Up is a game that helps people improve their English by speaking to their web browser.](https://images.squarespace-cdn.com/content/v1/56cdfaff40261d4c2c508d6f/1501170053888-RL9D9XUO9LFT7O28T7A7/spellup_hero.jpg)
Spell Up is a game that helps people improve their English by speaking to their web browser.
![The site received more than 4 million visits, with more than 56% of users coming from countries where English is not a native language.](https://images.squarespace-cdn.com/content/v1/56cdfaff40261d4c2c508d6f/1501171820141-TFGNOMF8U5ITFM5XRFD0/screen-insitu.jpg)
The site received more than 4 million visits, with more than 56% of users coming from countries where English is not a native language.
![spellup_alphabet.gif](https://images.squarespace-cdn.com/content/v1/56cdfaff40261d4c2c508d6f/1501170309586-KL8OZVZYNKHEHAC845IQ/spellup_alphabet.gif)
![We designed a full alphabet – complete with alternates for commonly repeated letters – in five different colourways.](https://images.squarespace-cdn.com/content/v1/56cdfaff40261d4c2c508d6f/1501172475911-AY8ZXWTJ2RFT6SBI699V/spellup-letter-pairing.gif)
We designed a full alphabet – complete with alternates for commonly repeated letters – in five different colourways.
![stickersheet.jpg](https://images.squarespace-cdn.com/content/v1/56cdfaff40261d4c2c508d6f/1501172773880-MC5RW9VPK0N1T9IJYIF6/stickersheet.jpg)
![And produced a short animation to introduce the project (below).](https://images.squarespace-cdn.com/content/v1/56cdfaff40261d4c2c508d6f/1501170302829-YRSTNXV08FE3MI6QAXSK/download.jpeg)
And produced a short animation to introduce the project (below).
![](https://images.squarespace-cdn.com/content/v1/56cdfaff40261d4c2c508d6f/1501170974431-XXYRN5XVXD9JRHDNRKLW/Spell+up+format+for+yt2.jpg)
Creative agency:
Google Creative Lab London
Creative lead:
Xavier Barrade
Designer:
Hana Tanimura
Copywriter:
Justin Li
Producer:
Alex de Castro
Build:
Hello Monday
Film animation:
NOMINT