Spell Up is a game that helps people improve their English by speaking to their web browser.
The site received more than 4 million visits, with more than 56% of users coming from countries where English is not a native language.
We designed a full alphabet – complete with alternates for commonly repeated letters – in five different colourways.
And produced a short animation to introduce the project (below).
Creative agency:
Google Creative Lab London
Creative lead:
Xavier Barrade
Designer:
Hana Tanimura
Copywriter:
Justin Li
Producer:
Alex de Castro
Build:
Hello Monday
Film animation:
NOMINT