Sideways Dictionary is a collection of fun, easy-to-understand analogies that help explain complicated tech terms.
We helped our friends at Google Jigsaw introduce the project by writing, art directing, and producing two short animations.
One to explain the project, and a second to help people write and contribute analogies of their own.
Creative agency:
Google Creative Lab London
Creative:
Hana Tanimura
Justin Li
Animation:
NOMINT
Sound design:
Jungle Studios